Law and Ordower

Business Startup - The First Year: What's in a Brand: A Primer on How to Successfully Create and Promote Your Brand

Posted by Matthew Ordower on Dec 6, 2018 4:24:24 PM


Part II: Developing Brand Awareness

In Part I, we defined what a brand is and provided some strategies on how to create a new brand completely from scratch. Once you have clearly defined and developed all the elements that define your brand, you are prepared for the next step – building and increasing the awareness of your brand. This process is challenging, time-consuming, and requires continuous effort, but it’s also one of the best ways to ensure a company’s growth and longevity. So how do you go about it? In this article, you will find 5 practical tips to help you build brand awareness. In order to do so, it’s helpful to understand what brand awareness is and how it benefits your business.

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Topics: first year of business, branding

Understanding Contracts: Independent Contractor vs. Employee

Posted by Matthew Ordower on Nov 28, 2018 3:08:22 PM

The line between independent contractors and employees can be murky. The courts and the Canada Revenue Agency look at multiple factors and tests to determine whether someone is an independent contractor or an employee.

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Topics: employee, independent contractor, contracts

What is Included in the Articles of Incorporation

Posted by Jana Lambert on Oct 25, 2018 3:10:02 PM


When you want to form a corporation in Ontario, you will need to prepare and file articles of incorporation. The articles of incorporation is the document that brings your corporation into existence, and sets out certain features of the corporation, for example, any restriction on the business that may be carried on, the classes of shares that can be issued and any share transfer restrictions. As such, proper preparation of your articles of incorporation is vital to your business.

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Topics: business startup, incorporate in Ontario, articles of incorporation

Top 10 Reasons to Incorporate in Ontario

Posted by Matthew Ordower on Oct 25, 2018 12:53:24 PM

The prospect of incorporating a business in Ontario may seem exciting or overwhelming, perhaps both, but there’s a reason you’re thinking about incorporation, right? For example, it gives your business several layers of protection that sole proprietorships don't get. Here’s a look at that advantage and others.

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Topics: incorporate in Ontario

Business Startup - The First Year: What’s in a Brand: A Primer on How to Successfully Create and Promote Your Brand

Posted by Matthew Ordower on Oct 4, 2018 4:34:30 PM


Part 1: Creating a Brand

Thanks to the advances of the digital age, becoming a global brand is no longer the domain of big, multinational corporations with formidable starting capital. Today, with the help of Facebook, Twitter, Instagram and other popular social media platforms, and a bit of search engine optimization (SEO) know-how, even small brands can quickly go from obscurity to international fame. On the other hand, popularity created and based solely on social media buzz can be a two-edged sword. The attention span of Internet users is short, and Web 2.0 fads fade quickly. So, if you’re trying to create a brand with lasting appeal and an allure that will endure decades rather than months or years, you need to look up to companies that have managed to achieve this extraordinary feat.

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Topics: first year of business, business startup, branding