Law and Ordower

Trademark Basics - Should I Register a Trademark Now or Later?

Posted by Jana Lambert on Feb 26, 2019 1:04:24 PM
 

As a business person, it's challenging to decide what issues are of critical importance now and which can be tackled later.

Intellectual property or IP protection is precisely one of those issues. You may rightly feel that your ideas, designs or products are the lifeblood of your business and that you need to protect them from copycats and unfair competitors. You may be worried that failing to provide legal protection to your brand and products right from the very beginning may have disastrous consequences for your company. But there's the rub...

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Topics: business startup, start a business in Ontario, Trademarks

How to Start a Business in Ontario

Posted by Jana Lambert on Jan 25, 2019 8:57:41 AM

 

Wondering how to start a business in Ontario? You're far from alone. Each business has a unique backstory, but many follow this general pattern: The business started by taking on small jobs or selling small quantities of goods or services and gradually ramped up to execute large projects. This is a great way to get going, as it allows you to test an idea before you invest a lot of money and effort. Another method of testing before investing is to buy an existing business, if you can get a good deal.

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Topics: incorporate in Ontario, business startup, start a business in Ontario

Business Startup - The First Year: What's in a Brand: A Primer on How to Successfully Create and Promote Your Brand

Posted by Matthew Ordower on Dec 6, 2018 4:24:24 PM

 

Part II: Developing Brand Awareness

In Part I, we defined what a brand is and provided some strategies on how to create a new brand completely from scratch. Once you have clearly defined and developed all the elements that define your brand, you are prepared for the next step – building and increasing the awareness of your brand. This process is challenging, time-consuming, and requires continuous effort, but it’s also one of the best ways to ensure a company’s growth and longevity. So how do you go about it? In this article, you will find 5 practical tips to help you build brand awareness. In order to do so, it’s helpful to understand what brand awareness is and how it benefits your business.

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Topics: first year of business, branding

Understanding Contracts: Independent Contractor vs. Employee

Posted by Matthew Ordower on Nov 28, 2018 3:08:22 PM

The line between independent contractors and employees can be murky. The courts and the Canada Revenue Agency look at multiple factors and tests to determine whether someone is an independent contractor or an employee.

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Topics: employee, independent contractor, contracts

What is Included in the Articles of Incorporation

Posted by Jana Lambert on Oct 25, 2018 3:10:02 PM


 

When you want to form a corporation in Ontario, you will need to prepare and file articles of incorporation. The articles of incorporation is the document that brings your corporation into existence, and sets out certain features of the corporation, for example, any restriction on the business that may be carried on, the classes of shares that can be issued and any share transfer restrictions. As such, proper preparation of your articles of incorporation is vital to your business.

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Topics: incorporate in Ontario, business startup, articles of incorporation