--- title: Law and Ordower Blog | first year of business description: first year of business | --- [![Ordowwer](https://blog.ordowerlaw.com/hubfs/OrdowerLaw_July2018/images/OrdowerLawLogo.png)](https://www.ordowerlaw.com/) [416-677-6955](tel:416-677-6955) - [Home](https://www.ordowerlaw.com/) - [About](https://www.ordowerlaw.com/#) - [About Us](https://www.ordowerlaw.com/about-us/) - [Testimonials](https://www.ordowerlaw.com/testimonials/) - [Incorporation](https://www.ordowerlaw.com/#) - [Business Incorporation](https://www.ordowerlaw.com/incorporate/) - [Professional Incorporation](https://www.ordowerlaw.com/professional-incorporation/) - [FAQ](0https://www.ordowerlaw.com/frequently-asked-questions/) - [Agreements](https://www.ordowerlaw.com/services/) - [Transactions](https://www.ordowerlaw.com/services/) - [Law and Ordower Blog](https://blog.ordowerlaw.com/blog) - [Contact](https://www.ordowerlaw.com/incorporate/) # Law and Ordower # Law and Ordower ## [Business Startup - The First Year: What's in a Brand: A Primer on How to Successfully Create and Promote Your Brand](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-whats-in-a-brand-a-primer-on-how-to-successfully-create-and-promote-your-brand-part-ii-developing-brand-awareness) Posted by [Matthew Ordower](https://blog.ordowerlaw.com/blog/author/matthew-ordower) on Dec 6, 2018 4:24:24 PM - [Tweet](https://twitter.com/share) [![shutterstock_327351386](https://blog.ordowerlaw.com/hubfs/shutterstock_327351386.jpg)](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-whats-in-a-brand-a-primer-on-how-to-successfully-create-and-promote-your-brand-part-ii-developing-brand-awareness)   **Part II: Developing Brand Awareness** In Part I, we defined what a brand is and provided some strategies on how to create a new brand completely from scratch. Once you have clearly defined and developed all the elements that define your brand, you are prepared for the next step – building and increasing the awareness of your brand. This process is challenging, time-consuming, and requires continuous effort, but it’s also one of the best ways to ensure a company’s growth and longevity. So how do you go about it? In this article, you will find 5 practical tips to help you build brand awareness. In order to do so, it’s helpful to understand what brand awareness is and how it benefits your business. [Read More](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-whats-in-a-brand-a-primer-on-how-to-successfully-create-and-promote-your-brand-part-ii-developing-brand-awareness) Topics: [first year of business](https://blog.ordowerlaw.com/blog/tag/first-year-of-business), [branding](https://blog.ordowerlaw.com/blog/tag/branding) ## [Business Startup - The First Year: What’s in a Brand: A Primer on How to Successfully Create and Promote Your Brand](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-whats-in-a-brand-a-primer-on-how-to-successfully-create-and-promote-your-brand) Posted by [Matthew Ordower](https://blog.ordowerlaw.com/blog/author/matthew-ordower) on Oct 4, 2018 4:34:30 PM - [Tweet](https://twitter.com/share) [![shutterstock_722893330](https://blog.ordowerlaw.com/hubfs/shutterstock_722893330.jpg)](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-whats-in-a-brand-a-primer-on-how-to-successfully-create-and-promote-your-brand) **Part 1: Creating a Brand** Thanks to the advances of the digital age, becoming a global brand is no longer the domain of big, multinational corporations with formidable starting capital. Today, with the help of Facebook, Twitter, Instagram and other popular social media platforms, and a bit of search engine optimization (SEO) know-how, even small brands can quickly go from obscurity to international fame. On the other hand, popularity created and based solely on social media buzz can be a two-edged sword. The attention span of Internet users is short, and Web 2.0 fads fade quickly. So, if you’re trying to create a brand with lasting appeal and an allure that will endure decades rather than months or years, you need to look up to companies that have managed to achieve this extraordinary feat. [Read More](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-whats-in-a-brand-a-primer-on-how-to-successfully-create-and-promote-your-brand) Topics: [business startup](https://blog.ordowerlaw.com/blog/tag/business-startup), [first year of business](https://blog.ordowerlaw.com/blog/tag/first-year-of-business), [branding](https://blog.ordowerlaw.com/blog/tag/branding) ## [Business Startup – The First Year: Why Choosing a Name is Important and How to Do It](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-why-choosing-a-name-is-important-and-how-to-do-it) Posted by [Matthew Ordower](https://blog.ordowerlaw.com/blog/author/matthew-ordower) on Oct 2, 2018 1:32:11 PM - [Tweet](https://twitter.com/share) [![shutterstock_301068566](https://blog.ordowerlaw.com/hubfs/shutterstock_301068566.jpg)](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-why-choosing-a-name-is-important-and-how-to-do-it) Some people dread it. Some obsess about it. Some simply want to be through with it. If you’ve ever done it yourself, you’d probably agree that the process of **choosing a name for your company or brand tends to stir extreme emotions**. But is a name really that important? After all, your clients and investors will surely appreciate your business for its products and services rather than its name. Right? [Read More](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-why-choosing-a-name-is-important-and-how-to-do-it) Topics: [incorporate in Ontario](https://blog.ordowerlaw.com/blog/tag/incorporate-in-ontario), [how to name your business](https://blog.ordowerlaw.com/blog/tag/how-to-name-your-business), [business startup](https://blog.ordowerlaw.com/blog/tag/business-startup), [first year of business](https://blog.ordowerlaw.com/blog/tag/first-year-of-business) [All posts](https://blog.ordowerlaw.com/blog/all) ### Never miss an update! 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