Law and Ordower

Business Startup – The First Year: Why Choosing a Name is Important and How to Do It

Posted by Matthew Ordower on Oct 2, 2018 1:32:11 PM

Some people dread it. Some obsess about it. Some simply want to be through with it. If you’ve ever done it yourself, you’d probably agree that the process of choosing a name for your company or brand tends to stir extreme emotions. But is a name really that important? After all, your clients and investors will surely appreciate your business for its products and services rather than its name. Right?

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Topics: incorporate in Ontario, business startup, first year of business, how to name your business