--- title: Law and Ordower Blog | how to name your business description: how to name your business | --- [![Ordowwer](https://blog.ordowerlaw.com/hubfs/OrdowerLaw_July2018/images/OrdowerLawLogo.png)](https://www.ordowerlaw.com/) [416-677-6955](tel:416-677-6955) - [Home](https://www.ordowerlaw.com/) - [About](https://www.ordowerlaw.com/#) - [About Us](https://www.ordowerlaw.com/about-us/) - [Testimonials](https://www.ordowerlaw.com/testimonials/) - [Incorporation](https://www.ordowerlaw.com/#) - [Business Incorporation](https://www.ordowerlaw.com/incorporate/) - [Professional Incorporation](https://www.ordowerlaw.com/professional-incorporation/) - [FAQ](0https://www.ordowerlaw.com/frequently-asked-questions/) - [Agreements](https://www.ordowerlaw.com/services/) - [Transactions](https://www.ordowerlaw.com/services/) - [Law and Ordower Blog](https://blog.ordowerlaw.com/blog) - [Contact](https://www.ordowerlaw.com/incorporate/) # Law and Ordower # Law and Ordower ## [Business Startup – The First Year: Why Choosing a Name is Important and How to Do It](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-why-choosing-a-name-is-important-and-how-to-do-it) Posted by [Matthew Ordower](https://blog.ordowerlaw.com/blog/author/matthew-ordower) on Oct 2, 2018 1:32:11 PM - [Tweet](https://twitter.com/share) [![shutterstock_301068566](https://blog.ordowerlaw.com/hubfs/shutterstock_301068566.jpg)](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-why-choosing-a-name-is-important-and-how-to-do-it) Some people dread it. Some obsess about it. Some simply want to be through with it. If you’ve ever done it yourself, you’d probably agree that the process of **choosing a name for your company or brand tends to stir extreme emotions**. But is a name really that important? After all, your clients and investors will surely appreciate your business for its products and services rather than its name. Right? [Read More](https://blog.ordowerlaw.com/blog/business-startup-the-first-year-why-choosing-a-name-is-important-and-how-to-do-it) Topics: [incorporate in Ontario](https://blog.ordowerlaw.com/blog/tag/incorporate-in-ontario), [how to name your business](https://blog.ordowerlaw.com/blog/tag/how-to-name-your-business), [business startup](https://blog.ordowerlaw.com/blog/tag/business-startup), [first year of business](https://blog.ordowerlaw.com/blog/tag/first-year-of-business) [All posts](https://blog.ordowerlaw.com/blog/all) ### Never miss an update! Subscribe to our blog here ### Recent Posts ### Posts by Tag - [business startup (6)](https://blog.ordowerlaw.com/blog/tag/business-startup) - [incorporate in Ontario (6)](https://blog.ordowerlaw.com/blog/tag/incorporate-in-ontario) - [first year of business (3)](https://blog.ordowerlaw.com/blog/tag/first-year-of-business) - [start a business in Ontario (3)](https://blog.ordowerlaw.com/blog/tag/start-a-business-in-ontario) - [branding (2)](https://blog.ordowerlaw.com/blog/tag/branding) - [contracts (2)](https://blog.ordowerlaw.com/blog/tag/contracts) - [Estate Planning (1)](https://blog.ordowerlaw.com/blog/tag/estate-planning) - [Trademarks (1)](https://blog.ordowerlaw.com/blog/tag/trademarks) - [articles of incorporation (1)](https://blog.ordowerlaw.com/blog/tag/articles-of-incorporation) - [business compliance (1)](https://blog.ordowerlaw.com/blog/tag/business-compliance) - [choosing a business accountant (1)](https://blog.ordowerlaw.com/blog/tag/choosing-a-business-accountant) - [compliance requirements Ontario (1)](https://blog.ordowerlaw.com/blog/tag/compliance-requirements-ontario) - [employee (1)](https://blog.ordowerlaw.com/blog/tag/employee) - [how to name your business (1)](https://blog.ordowerlaw.com/blog/tag/how-to-name-your-business) - [independent contractor (1)](https://blog.ordowerlaw.com/blog/tag/independent-contractor) - [power of attorney (1)](https://blog.ordowerlaw.com/blog/tag/power-of-attorney) - [shareholders agreement (1)](https://blog.ordowerlaw.com/blog/tag/shareholders-agreement) - [will (1)](https://blog.ordowerlaw.com/blog/tag/will) See all [INCORPORATION](https://www.ordowerlaw.com/incorporate/) [AGREEMENTS](https://www.ordowerlaw.com/services/) [TRANSACTIONS](https://www.ordowerlaw.com/services/) ![Consulation](https://blog.ordowerlaw.com/hubfs/OrdowerLaw_July2018/images/consulation-01-01.png) [CONTACT US](https://www.ordowerlaw.com/contact/) 40 Eglinton Avenue East, Suite 710, Toronto, Ontario M4P 3A2  |  [416-677-6955](tel:416-677-6955)  |  [info@ordowerlaw.com](mailto:info@ordowerlaw.com) Copyright © 2018 Ordower Law Professional Corporation  |  [Terms of Use & Privacy Policy](https://www.ordowerlaw.com/privacy-policy/)